At the end of year 2022, my journey took a pivotal turn. At that time, I was deeply immersed in my role at Pakistan's premier IT company when an opportunity arose—an interview at Deloitte. The experience triggered a profound realization. I recognized a burning desire within me to embark on a journey of building a product, from the mere spark of an idea to establishing a leading company. Driven by this newfound passion, I made a bold decision. I left the security of my stable job and immersed myself in the dynamic world of startups. However, the startup path proved unpredictable, leading to an unexpected layoff. Undeterred, I recalibrated my course and took a calculated risk by rejoining a stable leading American company. Yet, the spark ignited during the layoff lingered, pushing me to explore the startup ecosystem further. Amidst this exploration, the pieces of the puzzle began to fall into place. I uncovered a profound opportunity—to leverage my skills in building products from the ground up and address a common struggle faced by passionate individuals in the startup landscape. With a clear vision, I embarked on a mission: to assist startups in analyzing and attaining Product-Market Fit (PMF) from the start.

I am passionately dedicated to this venture, determined to offer a valuable service to startups navigating the intricate path of product development. My journey is rooted in the pursuit of impact, and I am committed to helping aspiring companies chart their course to success.

Syeda Mahrukh Raza
Founder & CEO
Lean Outset